After seeing AT&T/Luke Wilson's pitiful attempt to counter Verizon's attack, Apple has stepped up and made a commercial of their own. Although the ad is a bit washed, it highlights Apple's ability to market it's product simply and effectively as they've done all along. The ads are self explanatory, even if they don't address Verizon's claim that AT&T's network is unreliable and is plagued with spotty 3G coverage.
Apple has a vested interest in the well being of AT&T since their profits are directly tied to whether or not customers keep walking in the door to buy iPhones. It makes sense for Apple to defend their partnership with AT&T, but they've managed to do so tactfully by not mentioning the V word. Say what you want about Apple but there are some smart people in those offices. This makes for interesting television and all, but what about taking that advertising dollar and using it to improve your network?
HOW WOULD VERIZON COMPETE WITH APPLES I-PHONES? A GREAT DEVICE IS A GREAT DEVICE. I-PHONE IS GREAT YOU CAN DO ANYTHING BY THE TOUCH OF YOUR FINGER.ReplyDelete