After dismantling AT&T, Verizon now has its sights on Sprint.
Verizon filed a complaint to the National Advertising Division of the Council of Better Business Bureaus (say that 3 times fast), that Sprint's claim of having "America's most dependable 3G network" was false. Verizon cited the results of a Nielsen Co. test that showed Verizon's network had fewer dropped/blocked calls than Sprint. The Bureau obliged Verizon's request and advised Sprint to stop airing commercials with this claim.
Sprint wont be taking this lying down though, they have stated that they believe more than one set of test results should be examined to rule out various factors and they plan on filing an appeal with the National Advertising Review Board in this matter. Hand it to Verizon though, they know how to cripple their competition, lets just hope this doesn't go to their heads.
Post a Comment